Strategic Agri Marketing (SAM) is an intensive graduate-level course designed for managers responsible for developing and/or implementing marketing strategies for their agricultural businesses.  Participants who take this course will learn advanced concepts focused on different elements of the strategic marketing mix including:


•Strategic ways to segment the market using both traditional and advanced research-based segmentation approaches

•Effective targeting and positioning strategies that provide real focus to a marketing strategy

•Understanding brands and brand management strategies including the development of brand promises and brand elements

•Strategies for effectively and profitability managing products and product lines through the lifecycle

•How to measure and use price elasticity in developing effective and profitable pricing strategies

•How and when to use cost-oriented pricing, demand-oriented pricing and competitive pricing

•How to design and manage distribution systems (marketing channels) that are cost effective and meet the needs of targeted customers

•Effective procedures for dealing with management issues in distribution systems such as compensating and motivating channel members, measuring performance, and dealing with channel conflict

•Exploring important components of an integrated communication program and how they should be blended to achieve reach and frequency goals

•Techniques to model marketing decision situations that will enable managers to estimate the likely outcome of various strategies before implementation


Participants learn concepts related to marketing strategy, and then using case studies apply these concepts to current agricultural marketing situations. This approach has been proven to increase the ability of participants to make real-life decisions pertaining to their own businesses. Although there is no educational requirement to take this course, it is taught at the same level as most MBA marketing courses.





REGISTRATION INFORMATION

Strategic Agri Marketing

Early Registration:   Early registrations fees are in effect until 30 days prior to any scheduled course.


Cancellation Policy:  Participants may cancel with full refund any time up until 10 days prior to the scheduled date of the course.  In the event of cancelation, a substitute from the same organization may be enrolled in the course in the original participant’s place at any time.  Cancellation without substitution within 10 days of any scheduled course will result in a 1/2 forfeiture of course fee.  This cancellation fee will be held as a credit towards any future enrolment in any Agri Studies course.


Agri Studies reserves the right to cancel or delay any scheduled course up until the course start date due to low enrolment, instructor availability or other unforeseen circumstances.  In the event of cancellation, registered participants will receive a full refund of course fee.

For more information contact Justin Funk at jrfunk@agristudies.com or by phone at 519-827-5507

UPCOMING DATES AND LOCATIONS


Winter 2018

Dates and Location Info coming soon


Early Registration:  $1,995 plus HST

Regular Registration:  $2,395 plus HST


Register for this course


Strategic Agri-Marketing is the second course in the CAMA Certificate in Agri-Marketing program.