Sales Courses
Agri Studies’ sales training programs are designed and offered to dedicated groups from within the same organization. These programs are tailored to suit the specific needs and unique sales situations of each group and can be offered at preferred dates and locations based on clients’ preferences. Agri Studies will consult with clients to ensure the desired program will be designed to meet specific learning and development objectives.
Selling to Farm Businesses (SFB) is an intensive two-day course designed for those who work directly with farmers with the goal of developing relationships and providing solutions through their product/service offerings. The main objective of this course is to allow salespeople to think through meaningful strategies designed to create, communicate, and deliver value to the customers and prospects they serve, and then develop skills implement these strategies one-on-one with customers in the field, or at the kitchen table.
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Creating Customer Specific Value
Creating Customer Specific Value (CCSV) is a follow-up application course to Selling to Farm Businesses. Participants who have successfully completed SFB are giving an opportunity to work through the development of a real-life customer-focused sales plan. The goal is to identify a key customer/prospect with whom there is an opportunity to achieve sales growth and then over a period of time and a series of phases, design and implement a sales plan that reinforces the concepts learned in SFB. Along the way, participants share their experiences through a series of coaching conference calls with other participants and their managers. Click here for more information
Territory Sales Planning (TSP) is designed for territory managers, or senior retail salespeople who are responsible for developing and implementing sales strategies within their geographic regions or with specific customer segments. This course focuses on higher-level issues affecting their market area, competition, and different segments of the market that can/should be targeted for territorial sales growth. Participants work through the identification of opportunities for their business and develop a plan to achieve territory sales objectives with both personal achievement, and organizational sales and profitability goals in mind.