Our mission is to help agribusiness organizations and professionals achieve their ultimate potential through the development of knowledge, skills, and strategic thinking.

Upcoming Marketing Seminars

The Agri Studies marketing seminars form the CAMA Certificate in Agri-Marketing program.  Click here for more information

Multi-Generational Farm Study


Today Multi-Generational Farms consist of over 50% of commercial operations in Canada.  This emerging segment is important to the future of the industry, however very little is understood about how these farms make decisions regarding product purchases and supplier choices.  The 2010 Multi-Generational Farm Study has been designed to explore the purchase dynamics of these unique operations, paying close attention to the similarities and differences that exist with the attitudes, perceptions, and behaviours of the different generations on these farms. 


For more information on how to obtain a copy of this study or to have Agri Studies deliver a workshop to you team, contact jrfunk@agristudies.com