For over 25 years, Agri Studies has been dedicated to helping agribusiness professionals improve their ability to create value for customers through education, marketing research, and strategic planning.  Owned and managed by the father-son team of Tom and Justin Funk, Agri Studies has developed and delivered programming to some of North America’s top agricultural companies, spanning all sectors of the industry.  Very few educational organizations have a better understanding of the agribusiness industry, and specifically how to develop and communicate effective sales and marketing programs and strategies to targeted grower and distribution partner customers.  Agri Studies builds its programs upon solid sales and marketing concepts and proprietary research that has been conducted on growers across the country.

Agri Studies Inc./

Canadian Centre for Sales & Marketing

9 Ardmay Crescent

Guelph, ON  N1E 4L4

Justin Funk is the Managing Partner of Agri Studies, Inc., based out of Guelph, ON. Justin brings over 13 years of experience working in the Agricultural industry, and teaching in the university and professional development arena.  He has developed sales educational programs for some of the industries largest agricultural companies, spanning all areas of the industry.  Justin has taught professional selling in the diploma program in agriculture at the Ontario Agricultural College in addition to senior undergraduate marketing in the Department of Consumer Studies at the University of Guelph. 

Justin currently teaches strategic marketing in the University of Guelph’s MBA in Agriculture and Hospitality & Tourism Management and is an adjunct faculty member in the Center for Food and Agricultural Business at Purdue University.   He currently sits as National Chairman for the Canadian Agri Marketing Association (CAMA) and serves as a founding director and officer of the of the Canadian Agri-Business Education Foundation (CABEF). 

In 2012, Justin was recognized by the National Agri-Marketing Association (NAMA) by receiving the Professional Development Award of Excellence in the field of Public Relations, and was recognized locally as being a member of the City of Guelph’s Distinguished 40 Under 40

Justin is a member of the Rotary Club of Guelph and serves as chair of the Membership Committee and sits on the Environment committee.  He lives in Guelph with his wife Elisha and his children, Isabelle and Frederick.


Phone: (519) 827-5507

Tom Funk has taught agribusiness marketing management and marketing research for over thirty years to undergraduate students, MBA students and industry managers. He is widely regarded as an outstanding teacher with a thorough understanding of marketing and marketing research and an ability to communicate this to others. He has an exceptional ability to organize material and present it in an

effective manner.

Throughout Tom’s career he has written over 50 agribusiness cases illustrating marketing issues in segmentation, product management, new product introductions, positioning, pricing, integrated marketing communications, marketing research and many other areas. These cases form the basis for all three courses in the Certificate in Agri Marketing program. Tom is one of Canada’s most skilled case writers and teachers. His ability to lead case discussions provides a rich learning environment for all course participants.

Having retired from his full‐time position at the University of Guelph, Tom continues to teach as an Adjunct Professor in the U of G’s MBA in agriculture program and retains the title of Professor Emeritus with the Ontario Agricultural College. Tom is also an Adjunct professor with the Center for Food and Agricultural Business at Purdue University in Indiana. In November 2008, Tom was named the Canadian Agri Marketing Association’s Agri Marketer of the Year for his contributions to the industry. Tom lives in Guelph with his wife Jane, enjoys playing golf, gardening and spending time with his grandchildren.


Phone: (519) 827‐5995